25+ years in Silicon Valley

    Facebook's first Head of Global Business Marketing working with Sheryl Sandberg. The teams I built helped dramatically grow the business during Facebook's rise.


    At Intel, worked directly for Andy Grove and as General Manager of the Intel Inside program.


    Marketing and Product

    Chia Network (Advisor)

    Pinterest (Advisor)

    Sprinklr (Advisor)

    XSeed Capital (EIR)

    and more...



    Becoming Facebook, the coming-of-age story of the seven years and ten challenges that defined the company and turned Facebook from also-ran into global leader.


    How "Next" Happens

    Represented by the Washington Speakers Bureau and have presented at Fortune 500 companies including Google, Accenture, Applied Materials and Deloitte.

    TV, Radio, Podcasts

    Analysis and What's Ahead

    Featured on CNN, PBS Frontline, MSNBC, CNBC, Bloomberg TV (2017, 2018), NBC News, SiriusXM, Cheddar TV, KGO Radio, Social Pros podcast and more...

    Newspapers, Magazines

    Analysis and What's Ahead

  • Books

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    becoming facebook


    * 2017 amazon.com ✭✭✭✭✭ #1 New RElease

    * Winner 2017 Beverly Hills Book AwardS

    * silver medalist 2018 Axiom business book awards

    The insider coming-of-age story of the seven years that turned Facebook from also-ran into $300+ billion juggernaut. 10 challenges that defined the company and the products that are on the horizon. Available in hardcover, audiobook, e-book.


    "...fascinating and informative--really, a must read."

    -- Geoffrey Moore, author of Crossing the Chasm


    "...reveals how Facebook has become so important."

    -- Marc Pritchard, Chief Brand Officer at Procter & Gamble


    "A captivating insider's view..."

    -- Ann Lewnes, CMO at Adobe


    "There's a lot to discover in this insider's perspective. I certainly did."

    -- Dennis Carter, former CMO at Intel, father of Intel Inside


    "Everyone from experienced leaders in large organizations
    to aspiring operators and entrepreneurs will gain insight."

    -- Robert Siegel, Stanford Graduate School of Business


    "...Facebook changes the way we see the world.
    Knowing how may help you do the same."

    -- Gokul Rajaram, father of Google AdSense

  • Speaking

    Whether you want to learn about the insider story of Facebook's unprecedented rise, know the secrets of technology's clever-foolish CEOs or understand how "Next" happens, Mike's 25 years operating in the cradle of technology innovation with the likes of Andy Grove, Sheryl Sandberg and Mark Zuckerberg and his experience on many a stage make for engaging and energizing sessions at corporate conferences, fireside chat Q&As and academic settings. Contact Mike through the Washington Speakers Bureau.


    "The 'Authors@Google' channel on YouTube has over 1,000 officially uploaded videos of authors that Google has formally hosted. Mike was unique among them in that he was one of the few that was able to connect with the audience in a personal, fun, and intellectually invigorating way. Mike elegantly navigated the session in a way that conveyed both his and Facebook's story with a graceful ease that drew the audience into the story. The audience was energized by the passion he brought to the topic and his desire to tell the tale in a thought-provoking way. I hope we can host Mike again soon."

    -- James Kolotouros, VP Google


    "Mike's talk was outstanding. Insightful and inspiring, it really helped set the tone for the overall event and got our team fired up about future opportunities."

    -- Gary Dickerson, CEO Applied Materials


    "Mike is an inspirational and insightful speaker. He is full of humor and dramatic details and describes in vivid human terms what it took to succeed at Facebook, turning that story into tools others can apply in a way that is compelling and energizing."

    -- Andrew Thompson, CEO Proteus Health


    S-curves, Transitions and the Future

    "It is the most important--the most interesting--time in technology. It only happens every 13, 15, 17 years, and we're right in the middle of it."

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    The Thumb is in Charge

    "The foundational insight of today."

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    Authors@Google: Self Disruption and the Instagram Acquisition

    "Mark Zuckerberg knew more than the rest of us."

  • latest


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    Facebook insider Mike Hoefflinger talks about 4 lessons at the heart of Facebook's success

    July 2017

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    The stunning success of disruptive companies like Facebook can hold lessons for our companies and products, and even our careers

    June 2017

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    4 Questions to Get the Best, Keep the Best and Be the Best

    April 2017

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    A conversation between Silicon Valley legends Mark Zuckerberg and Andy Grove about why Facebook turned down Yahoo's $1 Billion acquisition offer

    April 2017

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    It’s been five years, but more money and more users are just part of the reward

    April 2017

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    Television's skinny bundle will happen, but it won't be very skinny and it won't feel like a bundle. Say hello to the $99 jukebot.

    May 2016

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    Or autonomy, or access-vs-ownership. As we're increasingly relieved of managing the car, it will be about in-cabin experience.

    April 2016

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    With each of the six biggest global consumer technology companies now deeply invested and feverishly in development, VR/AR has become too big to fail

    February 2016

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    Will Tesla’s navigation from near-bankruptcy to becoming the first new public American car company started in nearly a hundred years end with Model 3?


    September 2015 [also on Medium]

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    If the Clever-Foolish 2x2 is Silicon Valley’s strategic playbook, here is how Facebook has employed it in the past, and will employ it long into the future

    August 2015 [also on Medium]

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    Introducing the Clever-Foolish 2x2, a strategic tool to understand Silicon Valley-style innovation and the companies that use it best (Amazon, Netflix, Google, Facebook, Uber and Dollar Shave Club)

    August 2015 [also on Medium]

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    We're heading towards Silicon Valley's fourth wave, and it will make us truly mobile just in time for its 50th anniversary in 2027

    July 2015

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    Longer version of the VentureBeat piece on Silicon Valley cycles with more background

    July 2015

  • Contact